This one goes out to all the dads out there. The ones who love a barbecue, appreciate an oversized shirt, and can’t pass up a great dad joke. And in honor of Father’s Day, TripleLift is here to make sure all of your campaigns are being taken care of. TripleLift can help your brand reach the 75% of consumers who will celebrate Father’s Day this year with the most premium inventory, across a variety of units, customized to fit your needs.
Source, “MuchNeeded:” 2021
Buying gifts online is still very popular – roughly 29% of all purchases will be made via eCommerce. Make sure your gifts are highly viewable on your website so consumers can easily pick and choose the perfect gift for dad. Ensure your CTA and landing page applies directly to relevant gifts for dad.
Capitalize on this opportunity by applying a HiVIEW ETD alongside your campaign for increased brand visibility.
Source, “MuchNeeded.com,” 2021
*Source: TripleLift Data
Higher Image CTR against the TripleLift benchmark in June 2020
0.46% total CTR in June 2020